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Identity Standards
Examples of the UF Health Brand Look and Feel - OLD June 2013

Identity Standards Overview

What Our Brand Should Do
How to Build our Brand
UF Health In Body Copy
UF Health Logo Usage
Naming Guidelines
Templates
- Visual Abstracts
Corporate ID (business cards, letterhead, etc.)
Logo Standards and Guidelines
Elements of the UF Health Logo
Unacceptable Logo Set-ups
UF Health Logo Color Variations
Guidelines for the UF Health Brand Look and Feel
USOPC Brand Guidelines
- Permitted Service Line Logo Usage
Brand Colors
Typography
Photography
Sign Standards
Marketing Style Guide
Paper Guidelines
UF Health Web Presence
Tone
Future – Where We’re Going
Logo Request Form

Examples of the UF Health Brand Look and Feel – OLD June 2013

Templates

Templates with word counts

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