Brand Colors

The colors chosen for the logo mark are an important part of the brand. By tying specifically to the University of Florida, they reinforce the University-based point of pride locally, regionally and nationally.

Color palette

The blue and orange are tremendously meaningful – they evoke a deep emotional connection for Floridians. Like the University, UF Health has a long history here and a long history of connection to UF. That intertwinement is part of everything we do, so it’s fitting that it’s reflected in the colors that represent us.

Below are the primary and secondary color palettes for the UF Health identity and communications. While the primary and secondary palettes are acceptable for all use, they aren’t the only ones we can use. UF Health Communications reserves the right to introduce additional colors into the color palette.

This palette is meant to be a guide for publications and products and to complement the primary palette. Additional guidelines on colors:

  • It is acceptable to extract a primary color from the dominant image of the piece.
  • White/reverse text or logos are not to be used over neutral colors.
  • Neutral color treatments will not be acceptable for newsprint because of a lack of accurate and effective reproduction.

Note: The primary spot colors (orange and blue) use PMS 287 and 172, respectively. We use the CMYK metrics for alternative spot colors (orange=49-1; blue=205-1) because they reproduce more accurately to match our primary spot colors of 287 and 172.  Do not auto-convert PMS 287 and 172 to CMYK, use the CMYK values listed. You’ll note a difference in the vibrancy of the top two primary colors (blue and orange).

It’s important to note that the colors below represent how they’d appear on the Web. In print and other media, they may appear slightly differently. Also, different color printers, monitors, and projectors will display these colors slightly differently. Please use the palettes below as representative examples rather than exact matches.


 

Primary

primary-0021a5

#005496
CMYK:100,60,0,20
RGB: 0,84,150
PMS 287

primary-fa4616

#F37021
CMYK:0,70,100,0
RGB: 243,112,33
PMS 172

primary-ba5216

#BA5216
CMYK:0,72,100,27
RGB: 186, 82, 22
PMS 160

primary-002856

#162c55
CMYK: 100,87,36,35
RGB: 22,44,85
PMS 296

primary-333b3e

#323b3f
CMYK: 75,62,58,50
RGB: 50, 59, 63
PMS 447

 


Soft

soft-90a4c1

#8faac5
CMYK:45,28,12,0
RGB: 143,170,197
PMS 645

soft-dbc79d

#DBC79D
CMYK:15,19,42,0
RGB: 219,199,157
PMS 7501

soft-88b4b1

#89b4b2
CMYK:48,16,30,0
RGB: 137,180,178
PMS 5483

soft-867870

#867870
CMYK:47,47,51,12
RGB:133,120,112
PMS Warm Gray 9

soft-ba6853

#b26450
CMYK:22,67,68,12
RGB: 178,100,80
PMS 7522


Bright

bright-4f8ab5

#508bb6
CMYK:71,37,13,0
RGB: 80, 139, 182
PMS 2925

bright-808937

#808937
CMYK:52,32,99,11
RGB: 128, 137, 55
PMS 576

bright-d2a948

#D2A948
CMYK:19,32,85,1
RGB: 210, 169, 72
PMS 110

bright-4ea4a5

#4EA4A5
CMYK:69,18,37, 0
RGB: 78, 164, 164
PMS 7414

bright-c36e29

#c16e2a
CMYK:20,64,99,6
RGB: 193, 110, 42
PMS 7414

 


Playful

playful-822e8a

#822E8A
CMYK: 60, 98, 6, 0
RGB: 130, 46, 138
PMS 2602

playful-b54096

#B54096
CMYK: 30, 89, 1, 0
RGB: 181, 64, 150
PMS 246

playful-12aca0

#12ACA0
CYMK: 77,8,44,0
RGB: 18, 172, 160
PMS 3125

playful-6cc04a

#71bf4b
CMYK: 60, 0, 95, 0
RGB: 113, 191, 75
PMS 360

playful-ffb819

#FFB819
CMYK: 0, 31, 98, 0
RGB: 255, 184, 25
PMS 1235


Warm

warm-d89d67

#D89D68
CMYK:15,41,66,0
RGB: 216, 157, 104
PMS 2925

warm-e89779

#E89779
CMYK:6,48,51,0
RGB: 232, 151, 121
PMS 472

warm-959585

#949586
CMYK:44,34,47,3
RGB: 148, 149, 134
PMS403

warm-e9da6d

#E9DA6D
CMYK:10,8,70,0
RGB: 233, 218, 109
PMS 458


Cool

cool-7accc8

#7ACCC8
CMYK:50,0,25,0
RGB: 122, 204, 200
PMS 3115

cool-a99578

#A99578
CMYK:34,37,55,3
RGB: 170, 149, 120
PMS 408

cool-7b777d

#7B787D
CMYK:54,48,42,9
RGB: 123, 120, 125
PMS Cool Gray 9

cool-668cbb

#73a4ce
CMYK:55,25,5,0
RGB: 115, 164, 206
PMS 279


Neutral

neutral-ececec

#ECEDEB
CMYK: 6, 4, 5, 0
RBG: 236, 237, 235
PMS 427

neutral-fff7f0

#FFF8F1
CMYK: 0, 2, 4, 0
RGB: 255, 248, 241
PMS N/A

neutral-f0f3f9

#F1F4FA
CYMK: 4, 2, 0, 0
RGB: 241, 244, 250
PMS 649

neutral-f6dfd6

#F6DED5
CMYK: 2, 13, 12, 0
RGB: 246, 222, 213
PMS 5035

neutral-cfd9d6

#CFDAD7
CMYK: 18, 8, 13, 0
RGB: 207, 218, 213
PMS N/A

neutral-dbd9d4

#DBDAD5
CMYK:13,10,13,0
RGB: 219, 218, 213
PMS 406


For additional color options that offer consistency with University of Florida products please visit the UF Brand Center.


General Printing and Color Specifications

When printing corporate marketing materials, we will primarily use four-color process printing. This color printing method is common to advertising and marketing materials that use full color photography. The four-color process system of printing uses four different primary inks to simulate a near full spectrum of colors by using various dot sizes when printed. These four colors (often referred to as process colors) are Cyan, Magenta, Yellow and Black.

  • It is recommended that the spot color Pantone 287 be used in business cards, letterhead and signage to maintain the brand.

Sometimes the four-color process printing is not preferred, specifically when using a limited color palette. For this, spot colors are used. Spot colors are a pre-mixed ink color (commonly called a PMS, or Pantone color) used to print each plate of the image. These colors can be selected from printed samples (swatch booklets) and matched with extreme accuracy. Because each color must be printed with a separate plate (on the printing press), the fewer colors needed to print the job, the less expensive it will be, and vice versa. The limitation of this method of printing is that it can handle only solid patches of color. Blends and gradientssize-thumbnail” do not print well, and full-color photographs are simply out of the question.

  • For example, two-color jobs would include Pantone 287 (blue) and Pantone 172 (orange).