Naming Guidelines

Gainesville and Surrounding Areas Naming Conventions

(Click here to jump to the naming conventions for Jacksonville)

Master Brand

Apply the UF Health name to any entity that primarily serves patients. The UF name will still apply to the University’s Health Science Center colleges and most research institutes and centers.


Hospitals: Descriptive Identifier

The descriptive identifier helps patients distinguish between similar entities within the system. In Gainesville, for current hospitals, that descriptive identifier is “Shands” or “Shands” in conjunction with a service descriptor (e.g., Cancer or Psychiatric).

Master brand + descriptive identifier + “Hospital”

Please note that ”Hospital” will be used in the names of Gainesville hospitals but not in Jacksonville.

Examples:

  • UF Health Shands Children’s Hospital
  • UF Health Jacksonville

Physician Practices and Outpatient Services: Descriptor of Service

Master brand + descriptor of service + locational identifier if needed

Use straightforward descriptive names, as opposed to more abstract names (e.g., Cardiology vs Cardiovascular Medicine). When two or more practices have the same service offering, distinguish each one with an identifier indicating their location.

Examples:

  • UF Health Family Medicine – Jonesville
  • UF Health Family Medicine – Main

All naming conventions should be approved by UF Health Communications prior to requesting a fictitious name filing. Please note that any exceptions to naming convention guidelines are evaluated on a case-by-case basis.

Below are approved names for locations, programs, facilities, etc., in Gainesville and surrounding areas, as well as Jacksonville. We will update these lists periodically as names are approved. Please contact UF Health Communications with any questions.


A note about En and Em dashes and their proper use when writing out formal UF Health names in copy:

When you type a word, then a space, then a single or double hyphen or dash, then another space, then another word, then another space or hard return, Word and Outlook automatically convert (unless you disable this function) the hyphen or dash to an en dash, which is the shorter of the formal dashes; the em dash is slightly longer. For example, following the instructions just outlined:

En and Em Dash Examples

This is the format staff should use when typing out an official UF Health name in Word and/or Outlook. This will ensure that the format stays correct when flowing your copy into InDesign. We use en dashes surrounded by spaces in our naming conventions.

Note: AP style requires spaces on either side of an en dash. Following the instructions above, the spaces should automatically be there and you should not have to manually insert.

Below is NOT the correct format.

When you type a word, then a double hyphen or a double dash, then another word, then a space or hard return, Word and Outlook automatically convert the double hyphen to an em dash. For example, following the instructions just outlined:

Improper use of em dash

Note: AP style requires spaces on either side of an em dash. Once an em dash is formed using the instructions outlined above, you will have to insert the spaces manually. However, please remember that this is NOT the correct format (em dash) for writing out our entity names. Additionally, the em dash is the acceptable dash for date lines in news releases.

You can also automatically insert en or em dashes using the Insert > Symbol menu in Word.


Creating and approving a new UF Health name

We will only create and provide logos for UF Health names that have been approved by our marketing and legal services teams. A complete list of approved names is below. If you would like to have a new, formal UF Health name considered for approval, please contact UF Health Communications Marketing at 352-265-0373 to inquire about the formal process for creating a new, approved name.


The new name for what was formerly Shands HealthCare is

  • UF Health Shands

UF Health Heart & Vascular Hospital and UF Health Neuromedicine Hospital

Formal names, separate reference:

  • UF Health Heart & Vascular Hospital (note the use of & ampersand)
  • UF Health Neuromedicine Hospital

 Formal name, combined reference:

  • UF Health Heart & Vascular and Neuromedicine hospitals (no & ampersand)

Informal reference — it is okay to use these short-hand verbal versions and lowercase written references. Examples will include giving patients wayfinding directions or in writing about the facilities. Note: We will ask people to write out the full name(s) on first reference in correspondence and news/internal communications efforts.

  • heart hospital
  • neuro hospital
  • heart and neuro hospitals

Similar examples:

  • First reference: UF Health Shands Children’s Hospital

Subsequent references:  children’s hospital

  • First reference: UF Health Shands Cancer Hospital

Subsequent references:  cancer hospital


 Hospitals

  • UF Health Heart & Vascular Hospital
  • UF Health Neuromedicine Hospital
  • UF Health Shands Cancer Hospital
  • UF Health Shands Children’s Hospital
  • UF Health Shands Hospital
  • UF Health Shands Psychiatric Hospital
  • UF Health Shands Rehab Hospital

Major Research Centers and Institutes

  • Evelyn F. and William L. McKnight Brain Institute of the University of Florida
  • Preston A. Wells Jr. Center for Brain Tumor Therapy at the University of Florida
  • UF Clinical and Translational Science Institute
  • UF Diabetes Institute
  • UF Emerging Pathogens Institute
  • UF Genetics Institute
  • UF Health Cancer Center
  • UF Institute for Child Health Policy
  • UF Institute on Aging
  • UF Research and Academic Center at Lake Nona

General Services Lines

  • UF Health Cardiology
  • UF Health Congenital Heart Center
  • UF Health Dermatology
  • UF Health Emergency Services
  • UF Health Eye Center
  • UF Health Family Medicine
  • UF Health Heart and Vascular Care
  • UF Health Hearing and Audiology
  • UF Health Internal Medicine
  • UF Health Medical Lab
  • UF Health Neurology
  • UF Health Neuromedicine
  • UF Health Neurosurgery
  • UF Health Orthopaedics
  • UF Health Pain Medicine
  • UF Health Pediatrics
  • UF Health Pharmacy
  • UF Health Plastic Surgery and Aesthetics Center
  • UF Health Psychiatry
  • UF Health Rehab Center
  • UF Health Women’s Center

 Primary and Specialty Care Practices

  • UF Health Addiction Medicine – Springhill
  • UF Health Adult Psychiatry – Springhill
  • UF Health Allergy – Medical Specialties – Medical Plaza
  • UF Health Archer Family Health Care
  • UF Health Cardiology – Heart & Vascular Hospital
  • UF Health Cardiology – Ocala Heath Brook
  • UF Health Cardiology – Old Town
  • UF Health Cardiology – Springhill
  • UF Health Cardiology – Villages
  • UF Health Center for Movement Disorders and Neurorestoration
  • UF Health Child Psychiatry – Springhill Health Center
  • UF Health Congenital Heart Center
  • UF Health Dermatology – Deerwood Park
  • UF Health Dermatology – Medical Plaza
  • UF Health Dermatology – Springhill
  • UF Health Digestive Disease Specialists – Shands Hospital
  • UF Health Douglas Williams Executive Health Program
  • UF Health Ear, Nose & Throat – Shands Hospital
  • UF Health Endocrinology – Medical Specialties – Medical Plaza
  • UF Health ENT and Allergy – Hampton Oaks
  • UF Health Eye Center – Hampton Oaks
  • UF Health Eye Center – Medical Plaza
  • UF Health Family Medicine – Eastside
  • UF Health Family Medicine – Haile Plantation
  • UF Health Family Medicine – Hampton Oaks
  • UF Health Family Medicine – Jonesville
  • UF Health Family Medicine – Main
  • UF Health Family Medicine – Magnolia Parke
  • UF Health Family Medicine – Old Town
  • UF Health Gastroenterology – Medical Specialties – Medical Plaza
  • UF Health Hematology – Medical Specialties – Medical Plaza
  • UF Health Infectious Diseases – Medical Specialties – Medical Plaza
  • UF Health Integrative Medicine
  • UF Health Internal Medicine
  • UF Health Internal Medicine – Medical Plaza
  • UF Health Internal Medicine – Tower Hill
  • UF Health Interventional Radiology – Shands Hospital
  • UF Health Kidney Transplant – Emerson
  • UF Health Medical Oncology – Davis Cancer Pavilion
  • UF Health Medical Psychology – Springhill Health Center
  • UF Health Medical Specialties – Medical Plaza
  • UF Health Nephrology
  • UF Health Nephrology – Shands Hospital
  • UF Health Neurodiagnostic Center
  • UF Health Neurology – Medical Plaza
  • UF Health Neurology – Neuromedicine Hospital
  • UF Health Neurosurgery – Neuromedicine Hospital
  • UF Health ORTHOCare
  • UF Health Orthopaedics – Villages
  • UF Health Orthopaedics and Sports Medicine Institute
  • UF Health Orthopaedics and Sports Medicine Institute – Haile Plantation
  • UF Health Palliative Care
  • UF Health Pediatric Hematology/Oncology – Shands Hospital
  • UF Health Pediatric Specialties – Shands Hospital
  • UF Health Pediatrics – Eastside
  • UF Health Pediatrics – Gerold L. Schiebler CMS Center
  • UF Health Pediatrics – Magnolia Parke
  • UF Health Pediatrics – Ocala
  • UF Health Pediatrics – Tioga
  • UF Health Pediatrics – Tower Square
  • UF Health Pediatrics After Hours
  • UF Health Pediatric Specialties – Medical Plaza
  • UF Health Pediatric Specialties – Ocala
  • UF Health Pelvic Floor Program
  • UF Health Plastic Surgery and Aesthetics Center – Springhill
  • UF Health Plastic Surgery and Aesthetics Center – Villages
  • UF Health Primary Care After Hours
  • UF Health Pulmonary – Medical Specialties – Medical Plaza
  • UF Health Rheumatology – Medical Specialties – Medical Plaza
  • UF Health Senior Care
  • UF Health Sports and Exercise Cardiology – Springhill
  • UF Health Sports Performance Center
  • UF Health Supportive Oncology
  • UF Health Surgical Specialists – Heart & Vascular Hospital
  • UF Health Surgical Specialists – Shands Hospital
  • UF Health Surgical Specialists – Springhill
  • UF Health Transplant Specialties – Davis Cancer Pavilion
  • UF Health Travel Medicine
  • UF Health Urology – Institute on Aging
  • UF Health Urology – Haile Plantation
  • UF Health Urology – Medical Plaza
  • UF Health Vein Center – Halifax Health
  • UF Health Women’s Center – Medical Plaza
  • UF Health Women’s Center – Springhill

Facilities

  • UF Health Davis Cancer Pavilion
  • UF Health Haile Plantation
  • UF Health Medical Plaza
  • UF Health Ocala Heath Brook
  • UF Health Old Town
  • UF Health Springhill
  • UF Health Springhill Health Center
  • UF Health Villages

Joint Ventures

  • CareSpot
  • Shands Lake Shore Regional Medical Center
  • Shands Live Oak Regional Medical Center
  • Shands Starke Regional Medical Center

Outpatient Services

  • Al’z Place
  • ElderCare of Alachua County
  • UF Health Cardiac Rehab – Shands Hospital
  • UF Health Care One Clinic – Shands Hospital
  • UF Health Children’s Surgical Center
  • UF Health Dialysis Center
  • UF Health Emergency Center – Kanapaha
  • UF Health Endoscopy Center
  • UF Health Fitness and Wellness Center
  • UF Health Florida Recovery Center
  • UF Health Florida Surgical Center
  • UF Health Hearing Center – Hampton Oaks
  • UF Health Hearing Center – Park Avenue
  • UF Health Infusion Center – Medical Plaza
  • UF Health Outpatient Dialysis Lab – Shands Hospital
  • UF Health Pain Management – Innovation Square
  • UF Health Pain Management – Florida Surgical Center
  • UF Health Pain Medicine – Springhill
  • UF Health Pain Medicine After Hours
  • UF Health Pediatric Dialysis Center
  • UF Health Pediatric Pulmonary Center – Medical Plaza
  • UF Health Radiation Oncology – Davis Cancer Pavilion
  • UF Health Rehab Center – CMD
  • UF Health Rehab Center – Davis Cancer Pavilion
  • UF Health Rehab Center – Haile Plantation
  • UF Health Rehab Center – Magnolia Parke
  • UF Health Rehab Center – Medical Plaza
  • UF Health Rehab Center – OSMI
  • UF Health Rehab Center – Shands Hospital
  • UF Health Rehab Center – Student Health Care Center
  • UF Health Rehab Center for Kids – Magnolia Parke
  • UF Health Running Medicine Clinic
  • UF Health Shands Chest Pain E.R.
  • UF Health Shands E.R.
  • UF Health Shands Emergency Center – Springhill
  • UF Health Shands HomeCare
  • UF Health Shands Pediatric E.R.
  • UF Health Sleep Center
  • UF Health Smell Disorders Program
  • UF Health Speech & Hearing Center – Shands Hospital
  • UF Health Spine & Sports Intervention Center – Shands Rehab Hospital
  • UF Health Stem Cell Lab – Shands Hospital
  • UF Health Surgical Specialists – Shands Hospital
  • UF Health Wound Care and Hyperbaric Center

Programs

  • ElderCare Meals on Wheels
  • UF Health Aorta Center
  • UF Health Autopsy Services
  • UF Health Breast Center
  • UF Health Cancer Center
  • UF Health Comprehensive Epilepsy Program
  • UF Health Craniofacial Center
  • UF Health CTSI Biorepository
  • UF Health Diabetes Education and Nutrition
  • UF Health Forensic Medicine
  • UF Health Healthy Advantage
  • UF Health Shands Arts in Medicine
  • UF Health Shands Burn Center
  • UF Health Shands Comprehensive Stroke Center
  • UF Health Shands Transfer Center
  • UF Health Shands Transplant Center
  • UF Health Shands Trauma Center
  • UF Health ShandsCair
  • UF Health Weight Loss Surgery Center – Shands Hospital
  • UF Health Women’s Advantage
  • University of Florida HealthStreet

Dental Centers

  • NCEF Pediatric Dental Center On clinic window: UF Health Pediatric Dentistry
  • UF Health St. Petersburg Dental Center – St. Petersburg Dental Center
    Sign on side of building is: The University of Florida College of Dentistry at the University Partnership Center.
    Sign in front of building is: The University of Florida Dental Clinic.
    (Any changes to signage would have to be negotiated through St. Petersburg College.)
  • UF Health Hialeah Dental Center
  • UF Health Faculty Dental Practice

Student practices on campus

  • UF Health Endodontics (was Graduate Endodontics Clinic)
  • UF Health Implant Dentistry (was Center for Implant Dentistry)
  • UF Health General Dentistry (was DMD-Student Care Groups)
  • UF Health Oral & Maxillofacial Radiology (was Oral Diagnostic Center)
  • UF Health Oral & Maxillofacial Surgery (was Oral and Maxillofacial Surgery Center)
  • UF Health Oral Medicine (was Oral Medicine Center)
  • UF Health Orthodontics (was Graduate Orthodontics Clinic)
  • UF Health Pediatric Dentistry (was Primosch Pediatric Dental Education Center)
  • UF Health Periodontics & Prosthodontics (was Graduate Periodontics Clinic, Graduate Prosthodontics Clinic)
  • UF Health Urgent Dental Care (was Student Oral Surgery)

Pharmacies

  • UF Health Pharmacy – Innovation Square
  • UF Health Pharmacy – Davis Cancer Pavilion
  • UF Health Pharmacy – Medical Plaza
  • UF Health Pharmacy – Shands Cancer Hospital
  • UF Health Pharmacy – Shands Hospital

Imaging

  • UF Health Women’s and Diagnostic Imaging – Springhill
  • UF Health Radiology – Medical Plaza

Medical Labs

  • UF Health Medical Lab – Innovation Square
  • UF Health Medical Lab – Medical Plaza
  • UF Health Medical Lab – Rocky Point
  • UF Health Medical Lab – Shands Hospital
  • UF Health Medical Lab – Springhill
  • UF Health Medical Lab – Tower Hill
  • UF Health Pathology Laboratories

Jacksonville Naming Conventions

UF Health

  • In-network locations providing a clinical service must take on the UF Health name.
  • Naming convention for all clinical inpatient and outpatient locations within UF or UF Health Jacksonville network. Ex: UF Health [medical specialty] – [geographic identifier]

Location Identifier

  • A location identifier must be added as a suffix to all UF Health locations.
  • Primary care clinic names must be followed by a location identifier. This can either be the name of the complex or area of town where the clinic is located.
  • Practices located on the UF Health Jacksonville campus will use “Jacksonville” as its location identifier.
Location Suffix Example
All clinical departments/offices on the 8th Street campus – Jacksonville UF Health Breast Imaging Center – Jacksonville
UF Health Neurosurgery – Jacksonville
All clinical department/offices at Emerson Medical Plaza – Emerson UF Health Cardiology – Emerson
UF Health Oncology – Emerson
Off-campus primary and specialty care clinic names must be followed by a location identifier – [Complex Name]
– [Area of Town]
– [City]
UF Health Family Medicine – Crossroads
UF Health Gastroenterology – Beaches
UF Health Family Medicine – Yulee
Primary and specialty care clinics named after a person may use the word “Center” as part of the location identifier – [Person’s Name] Center UF Health Family Medicine – Elizabeth G. Means Center
Practices outside of the primary service area should be followed by the city name – [City Name] UF Health Cardiology – Lake City

Criteria

When finalizing names under the UF Health brand, several points were taken into consideration:

  1. Consistency within the organization and local market
  2. Need for location information to clarify city/area of town for patients and the public
  3. Communication and signage purposes
  4. Elimination of acronyms, with the exception of unique services widely known by their acronym, such as UF CARES and JaxHATS

Exceptions

  1. Departments specializing in research services will not take on the UF Health name. Examples:
    – UF Center for Simulation Education and Safety Research
    – University of Florida Center for HIV/AIDS Research, Education and Service (UF CARES)
  2. College names in Jacksonville will remain the same, such as College of Medicine–Jacksonville
  3. Those with broad recognition by patients and the community that support the UF Health brand may be retained based on approval by senior leadership

Affiliations

  • UF Health Proton Therapy Institute

Primary Care Practices

  • UF Health C.B. McIntosh Center − Jacksonville
  • UF Health Community and Family Medicine – Jacksonville
  • UF Health Family Medicine – Augustine Oaks
  • UF Health Family Medicine – Brentwood
  • UF Health Family Medicine – Callahan
  • UF Health Family Medicine – Charlton
  • UF Health Family Medicine – Commonwealth
  • UF Health Family Medicine – Dunn Avenue
  • UF Health Family Medicine – Goodbys Creek
  • UF Health Family Medicine – Lem Turner
  • UF Health Family Medicine – Merrill Road
  • UF Health Family Medicine – Murray Hill
  • UF Health Family Medicine – Normandy
  • UF Health Family Medicine – Ponte Vedra Beach
  • UF Health Family Medicine – San Jose
  • UF Health Family Medicine – Soutel Plaza
  • UF Health Family Medicine – Yulee
  • UF Health Family Medicine and Pediatrics – Baymeadows
  • UF Health Family Medicine and Pediatrics – Blanding
  • UF Health Family Medicine and Pediatrics – Crossroads
  • UF Health Family Medicine and Pediatrics – Elizabeth G. Means Center
  • UF Health Family Medicine and Pediatrics – Kernan Square
  • UF Health Family Medicine and Pediatrics – Monument Landing
  • UF Health Family Medicine and Pediatrics – New Berlin
  • UF Health Family Medicine and Pediatrics – Plantation Oaks
  • UF Health Family Medicine and Pediatrics – St. Marys
  • UF Health General Medicine – Jacksonville
  • UF Health General Medicine – North
  • UF Health Internal Medicine – Emerson
  • UF Health Pediatrics – Beaches
  • UF Health Pediatrics – North
  • UF Health Pediatrics – San Jose

Specialty Care Practices

  • UF Health Aesthetics and Head & Neck Surgery – Jacksonville
  • UF Health Aesthetics and Head & Neck Surgery – North
  • UF Health Birth Center
  • UF Health Breast Center – Jacksonville
  • UF Health Breast Imaging Center – Emerson
  • UF Health Breast Imaging Center – Jacksonville
  • UF Health Breast Imaging Center – North
  • UF Health C.B. McIntosh Center – Jacksonville
  • UF Health Cardiac Rehabilitation – Jacksonville
  • UF Health Cardiothoracic Surgery – Jacksonville
  • UF Health Cardiovascular Center – Emerson
  • UF Health Cardiovascular Center – Jacksonville
  • UF Health Cardiovascular Center – North
  • UF Health CARES – Jacksonville
  • UF Health Center for Autism & Related Disabilities – Dupont Station
  • UF Health Core Laboratory – Jacksonville
  • UF Health Developmental Pediatrics – Dupont Station
  • UF Health Dialysis Center – Jacksonville
  • UF Health Endocrinology – Emerson
  • UF Health Endocrinology – North
  • UF Health Gastroenterology – Beaches
  • UF Health Gastroenterology – Emerson
  • UF Health Gastroenterology – Jacksonville
  • UF Health Gastroenterology – North
  • UF Health Gastroenterology – Southside
  • UF Health Head and Neck Surgery – Jacksonville
  • UF Health Hematology and Oncology – Jacksonville
  • UF Health Home Care – Jacksonville
  • UF Health Imaging Center – Emerson
  • UF Health Imaging Center Annex – Jacksonville
  • UF Health Imaging Center Pavilion – Jacksonville
  • UF Health Infectious Diseases and Travel Medicine – Emerson
  • UF Health Infusion Center – Jacksonville
  • UF Health Interventional Radiology – Jacksonville
  • UF Health JaxHATS – Jacksonville
  • UF Health JaxHATS – Prudential Drive
  • UF Health Laboratory – Emerson
  • UF Health Multispecialty – Beaches
  • UF Health Multispecialty Center – St. Marys
  • UF Health Nephrology – Emerson
  • UF Health Nephrology – Jacksonville
  • UF Health Neurology – Jacksonville
  • UF Health Neurology – North
  • UF Health Neuroscience Institute – Jacksonville
  • UF Health Neurosciences – Emerson
  • UF Health Neurosurgery – Jacksonville
  • UF Health Neurosurgery – North
  • UF Health Occupational Medicine – Emerson
  • UF Health Occupational Medicine – North
  • UF Health Oncology – Baymeadows
  • UF Health Oncology – Emerson
  • UF Health Oncology – Fernandina
  • UF Health Oncology – LaVilla
  • UF Health Oncology – North
  • UF Health Oncology – Orange Park
  • UF Health Ophthalmology – Jacksonville
  • UF Health Oral and Maxillofacial Surgery – Jacksonville
  • UF Health Orthopaedic Surgery – Emerson
  • UF Health Orthopaedic Surgery – Jacksonville
  • UF Health Orthopaedic Surgery – North
  • UF Health Otolaryngology – Jacksonville
  • UF Health Otolaryngology – North
  • UF Health Pain Management Center – Jacksonville
  • UF Health Pathology & Laboratory Medicine – Jacksonville
  • UF Health Pediatric Cardiovascular Center – Wolfson Children’s Hospital
  • UF Health Pediatric Multispecialty Center – Prudential Drive
  • UF Health Pediatric Neurosurgery – Prudential Drive
  • UF Health Pediatric Outpatient Rehabilitation – Prudential Drive
  • UF Health Pediatric Pain and Palliative Care – Prudential Drive
  • UF Health Plastic and Reconstructive Surgery – Emerson
  • UF Health Plastic and Reconstructive Surgery – Jacksonville
  • UF Health Plastic and Reconstructive Surgery – North
  • UF Health Podiatry – North
  • UF Health Psychiatry – Dupont Station
  • UF Health Psychiatry – Jacksonville
  • UF Health Pulmonology – Emerson
  • UF Health Pulmonology – Jacksonville
  • UF Health Pulmonology – North
  • UF Health Radiation Oncology – Jacksonville
  • UF Health Radiology – Jacksonville
  • UF Health Radiology – North
  • UF Health Rainbow Center – Jacksonville
  • UF Health Rehabilitation – Emerson
  • UF Health Rehabilitation – Jacksonville
  • UF Health Rehabilitation – North
  • UF Health Rheumatology – Emerson
  • UF Health Rheumatology – Jacksonville
  • UF Health Sinus and Allergy Center – Jacksonville
  • UF Health Skilled Nursing Unit – Jacksonville
  • UF Health Sleep Center – Jacksonville
  • UF Health Sleep Center – North
  • UF Health Surgery – Emerson
  • UF Health Surgery – Jacksonville
  • UF Health Surgery – North
  • UF Health Thoracic Oncology – Jacksonville
  • UF Health Total Care Clinic – Jacksonville
  • UF Health Urology – Jacksonville
  • UF Health Urology – North
  • UF Health Vascular Surgery – Emerson
  • UF Health Vascular Surgery – Jacksonville
  • UF Health Vascular Surgery – North
  • UF Health Women’s Specialists – Elizabeth G. Means Center
  • UF Health Women’s Specialists – Emerson
  • UF Health Women’s Specialists – Generation to Generation
  • UF Health Women’s Specialists – Jacksonville
  • UF Health Women’s Specialists – North