Thank you for visiting our UF Health identity standards pages.
It is essential that we maintain the integrity of our brand, UF Health, by maintaining a consistent look and feel across all of our designed products and by using our official logos appropriately. If used inappropriately, UF Health Communications reserves the right to request reprinting of your document at your expense.
Within this site you will find guidelines that will answer many of your questions related to design and production, as well as guidelines on how to use our official logos correctly.
Please contact UF Health Communications if you have any questions.
You must receive approval from UF Health Communications on any material bearing the UF Health logo prior to printing/producing and disseminating your material(s) either electronically or via hard copy.
- What Our Brand Should Do
- How to Build our Brand
- UF Health In Body Copy
- UF Health Logo Usage
- Naming Guidelines
- Corporate ID (business cards, letterhead, etc.)
- Logo Standards and Guidelines
- Elements of the UF Health Logo
- Unacceptable Logo Set-ups
- UF Health Logo Color Variations
- Guidelines for the UF Health Brand Look and Feel
- Brand Colors
- Sign Standards
- Marketing Style Guide
- Paper Guidelines
- UF Health Web Presence
- Future – Where We’re Going
- Logo Request Form