What Can Creative Services: Photography Do For You?
Our team of photographers produces content that serves to advance the UF Health brand. With this in mind, there are specific requirements and expectations for each type of photographic assignment that we take on. Photographic services are only available to the colleges of the Academic Health Center (AHC), UF Health and associated institutes and centers.
If you are interested in submitting a photo request, please review the photography categories below to find the category that pertains to your request, then read through the provided information on how we work, as you (the requestor) may play a role in assisting us with executing your image(s). The information will help ensure that your photo shoot will go smoothly. Our goal is to produce the best images that tell your stories in order to further the UF Health brand.
If you need assistance with an upcoming project, please contact us. Creative Services, in conjunction with UF Health Communications professionals, can consult with you to ensure that you’re meeting UF Health and University of Florida graphic standards, and to recommend additional/alternative media channels that might be better suited to deliver your message.
Please Note:
For consideration of your request, forms must be submitted a minimum of 10 business days (2 weeks) prior to the desired date. We will confirm if we are able to help once we have reviewed the submitted information and checked our team calendar.
High Priority Projects: Please note, at any given time, our photography staff has multiple projects in the queue. We know and understand that your project may have a high priority, but we are often juggling multiple high priority projects. In cases where we simply cannot accommodate your request internally, we can recommend local or campus photographers who may be able to help. Their fees are reasonable and they do quality work.
Photographers’ Favorite Images for this Month

From a marketing photoshoot for Urology Peds, Dr Cynthia Sharadin. Photo by Betsy Brzezinski.
More of Our Work








Select Your Photo Need:

Marketing Photography
DEFINED
Marketing photography is used to promote a product or service, whether internally or externally, to support a business or organization. In our organization what constitutes marketing photography? Any images destined for advertising and other types of printed or electronic collateral materials, such as billboards, brochures, posters, banners, etc.
HOW WE WORK
This is the most involved and will take the most pre-planning and logistical work for all involved. The first step is for us to schedule a time to discuss your goals and the audience you are trying to reach. Once we have a feel for who you are and what you want do, we can begin looking for ways to communicate that message visually.




Things to consider
WHO
Who will be in the photos, and how will they block off their time? Staff, volunteers or hired models will need to block the necessary time on their schedule to participate and be fully present in the photos.
- Using real doctors/staff: If you plan on using real doctors/staff please keep in mind that they are not professional models and will likely not be as comfortable in front of the camera as a model would. Most of the images we see in brochures are filled with paid models that have vast experience in front of a camera. Additionally, attempting to pull a doctor out of clinic or rounds generally will result in less-than-ideal images as they are rightfully focused on caring for their patients. We recommend trying to coordinate with them so that we can shoot them when they are not working or scheduled to see patients.
- Using real patients: If you plan on using real patients, please keep in mind that they are not professional models and will likely not be as comfortable in front of the camera as a model would, nor will they likely look like the “patients” we normally see in brochures, as those people are usually all specifically-cast models. If you plan on using real patients, we recommend that you contact them ahead of time so that we can coordinate them on a day when they do not have an appointment so that they can be prepared and know what to expect.
WHAT
What else is needed for the photoshoot?
- Are consent forms needed, and who will collect them?
- Will specific equipment be needed?
- Will anything need to be cleaned or prepared?
- Do specific dress requirements need to be provided to the people who will be in the photos? (No busy patterns, no logos, etc.)
- Is catering during your shoot(s) necessary? Snacks and drinks go a long way to keeping your crew and actors/subjects happy and energized during a shoot.
WHERE
Where will the photoshoot take place and what considerations need to be made?
- Do rooms/spaces need to be reserved?
- Does security personnel or facilities need to be alerted?
- Will the crew need to be escorted?
- Will a location scout be needed to review the locations before the photoshoot date?
WHEN
When will this take place? Is the photoshoot happening on one day or across multiple days?
HOW
How will the images be used?
- Who is/are your audience(s)?
- What key message(s) are you trying to convey?
- What format or distribution channel will you use to deliver your images? Print? The Web?
REQUIRED: PHONE CALL/ZOOM TO REVIEW PROJECT ONCE REQUEST FORM IS RECEIVED
NOTE: Please submit request at least 10 business days prior to requested photoshoot date.
Please plan for delivery of images within 3 business days.

Magazine Photography (Print & Web)
DEFINED
Editorial photography is a single photo or series of photos that accompanies the text in print or online publications (magazines/newspapers). The photos are created to help support the written story to further visually narrate the message that is being conveyed. For example, a magazine is publishing a story about a group of doctors who are working with a specific machine. The series of photos could include a portrait of the doctors looking at the camera, a doctor using the machine, and a close up of the machine as it’s working.
HOW WE WORK
For editorial photography, it is preferred to work alongside the writers and graphic designers to make images that complement and help readers understand and visualize the stories being told. This should generally be fairly easy to do if we are brought in early enough in the editorial process.




Things to consider
SUBMIT YOUR REQUEST EARLY
Please submit your request when the topics, subjects and stories are initially being decided upon, so we can help inform the visual. This way we can most effectively tell your subject’s story through the images we produce. If being brought in early is not an option, we will at least need a copy of the working or final draft in order to create images that make the most sense to accompany the text.
DEADLINE
Don’t wait until the deadline to request work. Let us know as far in advance as possible so we have more flexibility in scheduling.
SCOUTING
Scouting may be needed prior to a magazine shoot to ensure that the more desirable location for background is selected.
REQUIRED: PHONE CALL/ZOOM TO REVIEW PROJECT ONCE REQUEST FORM IS RECEIVED
NOTE: Please submit request at least 10 business days prior to requested photoshoot date.
Please plan for delivery of images within 3 business days.

News & Press Releases
DEFINED
Photojournalism is photography documenting breaking stories and newsworthy events. This can include a photo needed for a press release or a series of photos taken for a currently developing story.
HOW WE WORK
We are observers (fly-on-the-wall) in these situations, there to accurately record what is taking place in a visually engaging and story-telling fashion. While filling out the photo request form, please let us know the most important parts of the news story so we can look to capture that, plus a brief about the story and why it is making news.
PLEASE NOTE
We require 10 business days for all photo requests. Please keep in mind that due to existing commitments and the short-notice nature of news, our photography team might not be available to cover your breaking news story.





Select Event Coverage
EVENT LIMITATIONS
All photography requests for events must meet the requirement guidelines listed below and must result in external (public) usage of the photographs. Event coverage is limited to 30 minutes with delivery of 5-10 images. Please understand that due to limited resources and availability, we may not be able to cover events that take place after hours or on weekends. Please hone in on the most seminal moments of your event to photograph, and/or gather key people together at a specific time for group shots, keynote speakers, etc. Please provide us with this information in the shot list when filling out the photo request form.
PLEASE NOTE
If you need an entire event documented for archiving, posterity or personal needs, we are happy to recommend approved external photographers who do great work and have reasonable fees.
HOW WE WORK
We require a shot list with all photo requests for events to help us better understand what specific images you need captured.




Requirements for Approval
For an event to be covered by UF Health Photographers, two or more of the following are required:
- a press release
- an accompanying story
- official website or social media usage
- a formal program of the event

Group Portraits
HOW WE WORK
Group portraits for different departments are essential to showing who our practitioners, staff and students are to the local community. We are happy to accommodate group portraits in any area that makes the most sense for the group, whether inside or outside. If you’d like your group portrait to be taken outside, we recommend scheduling the session early before the sun gets too high or, in certain times of the year, the temperature gets too hot.
THINGS TO COMMUNICATE TO YOUR GROUP IN ADVANCE OF THE GROUP PHOTO
- Clothing consistency – Does everyone need to wear a white coat or other uniform? Would you prefer the group wear a specific color(s)? We always recommend solid colors (no black or white shirts) whenever possible. Communicate these things in advance of the shoot.
- Appearance – Do you need everyone to look clean and put together? Communicate clearly if you need your group to have their hair brushed/styled with makeup/powder to reduce shine. Some people will be coming straight from a shift, and might not know they need to look professional for the photo.
- Show up on time – Everyone needs to arrive at least a few minutes before the photoshoot is scheduled to begin. If one person is late, it holds up the whole group.
- Length of time – Make sure your group knows in advance the length of time scheduled for group portraits so they can block their calendar. Depending on the size of the group, the number of smaller group photos and if everyone arrives on time, group photos can take anywhere from 30-45 minutes in one location.

Surgery
HOW WE WORK
We are happy to help capture a surgery in photos, usually an extension of a marketing project or a magazine story. We understand that these can be very special or sensitive projects, so we do request a call to review about any sensitive issues.
THINGS TO CONSIDER
- Are there any sensitive issues that need to be addressed?
- Are there any complications with gaining access to surgical rooms?
- How many people will have access to be in the room? Ensure doctors are ok with having a photographer.
- Do consent forms need to be obtained prior to the day of surgery?
- Will there be scheduling complications?
- Will PPE need to be worn?
REQUIRED: PHONE CALL/ZOOM TO REVIEW PROJECT ONCE REQUEST FORM IS RECEIVED




Portraits
Portraits are only available for faculty, residents and staff of the AHC and UF Health. Portraits are not available for posterity, archiving, personal needs or for students. This includes salaried students (undergraduate and graduate) who are considered staff. If you are a student, follow the link below to the UF Career Connections Center for portrait scheduling.
These photos will appear alongside your profile on UFHealth.org. Our studio is equip with a full-length mirror so you can ensure you look your best. Business attire is required (please do not come in scrubs and avoid wearing loud prints and busy patterns).
UNDERGRADUATE & GRADUATES
Any students seeking portraits should contact UF Career Connections Center: https://career.ufl.edu/services-resources/molm-family-gator-career-closet/
ALL FACULTY & STAFF
Business attire is required. Please do not wear scrubs. This standard was introduced several years ago as part of the UF Health rebranding initiative.
PHYSICIANS & CLINICIANS WHO INTERACT WITH PATIENTS
White coats are required. If you are a provider who interacts with patients, please wear a UF Health-branded white coat, even if you don’t normally wear one during your day-to-day interactions with patients. This is our brand standard for providers, as the white coat immediately conveys your role as a professional authority and presents a consistent image to our patients.
We will use this image in online listings, directories, printed bios, etc. Please bring your coat clean and pressed. If you do not have a UF Health-branded coat, we have loaners you can wear.
TO SCHEDULE
Simply click below on the session you wish to attend. That will take you to a sign-up form that will allow you to book your time slot. Time slots for each session are limited and scheduled on a first come, first served basis. If your first choice is taken, please select another session. If all time slots are filled, please select another day.
We add new sessions as we see current sessions fill up. So, if all sessions are taken, please check back the following week to see if new dates were added.
GALLERY DELIVERY
You will receive a gallery of images to review and download, usually within a few business days. Once you have selected your preferred shots, contact your marketing representative, who will ensure that the photo is uploaded to UFHealth.org and directed to other places as needed.
Studio Schedule
We ask that you arrive just slightly ahead of your scheduled time ready to be photographed. You may have a slight wait during your session depending on volume and if the scheduled individual(s) ahead of you are on time. We will do our best to respect your time and keep this as quick and painless as possible.
SUBJECT TO CHANGE
2/4 (Tuesday) 10:00a-12:00p, Click to Sign up
2/6 (Thursday) 12:00p-2:00p, Click to Sign up
2/13 (Thursday) 9:00a-11:00a, Click to Sign up
2/18 (Tuesday) 9:30a-11:30a, Dept of Neurology
2/20 (Thursday) 12:00p-2:00p, Click to Sign up – New Date
2/27 (Thursday) 9:00a-11:00a, Mirthai Lab Group
3/3 (Monday) 9:00a-11:00a, Click to Sign up – New Date
3/4 (Tuesday) 1:00p-3:00p, Click to Sign up
3/10 (Monday) 9:00a-11:00a, Click to Sign up – New Date
3/25 (Tuesday) 1:00p-3:00p, Click to sign up – New Date
7/7 (Monday) 8:00a-9:30a, Pediatric Fellows
Directions to the Creative Services Production Studio (C2-20, Communicore Building)
From the main atrium of UF Health Shands Hospital:
–> Pass the Cafeteria: Walk north down the main hallway past the food court/cafeteria to your right (The main hallway is the one that runs parallel to the painted tiles in the atrium.)
–> Exit to the Sun Terrace: At the end of the hallway, you’ll see the Founder’s Gallery on your right and exit doors to the Sun Terrace food court on your left. Exit out the doors to your left to the Sun Terrace.
–> Walk through Sun Terrace to Communicore building: Walk through the Sun Terrace towards Starbucks and enter the Communicore Building through the glass doors between Panda Express and Starbucks
–> Take elevators to 2nd floor: Walk straight ahead and you will see a set of two elevators to your right. Take the elevator to the 2nd floor.
–> Follow image below to find the studio: Exit RIGHT off the elevator & turn LEFT as you approach the computer training lab (C2-003) in front of you, then turn RIGHT at the next hallway. Walk to the end of that hallway and turn right.
–> Room C2-20: You will find the UF Health Creative Services Production Studio on your right just past the water fountain, room C2-20.
The map below is of the 2nd floor of the Communicore Building, and shows the route you would take from the main elevators.
Offsite Studio Portrait Requests
While we appreciate the issues with asking faculty and staff to make their way to our campus studio, coming here does allow for the best possible product while maintaining the availability of our photographers for other assignments due to efficiency. Above we have multiple Studio Portrait sessions that provide ample opportunity for faculty and staff to find the best time for them to have their portrait taken.
GEOGRAPHICAL LIMITATIONS
We’ve established a geographical boundary and a set of criteria when we will do that, because it’s not a simple thing to transport and establish a professional photo studio offsite that gives us the same photo consistency that we have in our campus studio.
Here is the geographical boundary (everything contained within the orange box). If your clinic/facility resides within this boundary, we ask that you come to our studio:

REQUIREMENTS
In addition to the geographic boundary above, the criteria we’ve established for offsite portraits are:
- Space – Need at least a 12×12 space, 10 ft ceilings that is clear of any furniture to accommodate our backdrop and lights
- Lighting – Need to be able to have complete control of ambient lighting. If there are windows in the space, we need to be able to knock down ambient light streaming in from them with curtains or blinds.
- Set up/Break down Time – Need 45-60 minutes set up, then the same amount of time for breakdown. Whenever possible, it’s beneficial to set-up the portrait space the day before the shoot, especially if the portrait session begins early in the morning. Though we need 45-60 to set up the portrait studio once we’ve arrived, we have to load gear from our studio prior to that and travel to the location. This adds an extra 1.5 – 2 hrs of work time for a shoot. If a shoot STARTS at 7a, we have to arrive to the studio to begin loading gear as early as 4:30a, hence asking for set up the day before.
- Photographer Assistance – The staff member(s) tied to the shoot should plan to assist with gear load-up at the studio, and gear breakdown and load-in after the shoot. The same staff member(s) should be available to provide any needed assistance for the duration of the shoot. This could include moving equipment, wrangling staff members for their shoot(s), etc.
- Room clearing/set up – If there are tables and chairs (or other equipment, etc.), the requesting staff member(s) need to work with their client to ensure the portrait space is completely cleared and ready for us.
- Transport – The studio gear we’d need to bring (backdrop, framing, lighting, etc.) that gives us consistent photos to what we’d get in our studio requires the renting of a minivan. Does your department have budget for that and can handle logistics for us? If staff member(s) prefer to drive their own vehicles, we need to ensure that the vehicles are large enough to accommodate us plus all our gear.
- Marketing team member – Need to have a marketing team member (or other admin) tied to the shoot to assist with scheduling and logistics. We require that a minimum of 25 portraits be scheduled per shoot with a minimum of 5 minutes per portrait. If prescheduled participation drops below the minimum amount prior to the shoot, we reserve the right to cancel the shoot and ask folks to come to our studio.
- Rescheduling – If prescheduled subjects miss their appointed time during the shoot, they must come to our studio.
- Breaks – The photographer should have a 15-min break for every 1.5 hrs worked.
- Zoom meeting – The requesting staff member(s) need to plan a Zoom meeting with us prior to the shoot to ensure all the logistics and details are covered, and that all our questions are answered ahead of time.