Jump to
- Permitted service line usage
- Approved logo set up examples
- Approvals from USOPC
- Logo usage not permitted
- USOPC dual composite mark formatting guidelines
- Dual composite mark color combinations
Permitted service line usage
Permitted service line logo usage is currently available only to the Orthopaedics and Sports Medicine service line. Permitted usage includes UF Health orthopaedic and sports medicine service line logos locked with the USOPC dual composite mark consisting of the Olympic rings, the Paralympic Agitos and the American Flag across all UF Health regions.
The USOPC has approved use of the USOPC designation for orthopaedic and sports medicine service line collateral material, advertising and marketing. Any service line logo not explicitly shown in these guidelines is currently not permitted to be used with the USOPC mark. Use of the USOPC designation in connection with one of these orthopaedic and sports medicine marks must follow these guidelines and be approved by the USOPC prior to use.
Use of the Orthopaedic designation must use one of the approved logo lock-ups highlighted in this document, or, if the marks are separated, the USOPC marks must appear secondary, and not primary, in nature, such that all mark appearances must be less prominent than references to the UF Health logo.
USOPC marks cannot be broken into elements. The entire logo must be used.
Approved logo setup examples
Logo options
All the UF Health | USOPC logo lock-ups are offered with and without ‘Provider” language. Below are examples of approved lock-ups with and without the provider designation.
Without designation
With designation
Approvals from USOPC
All orthopaedic material featuring the USOPC designation must be approved by the USOPC prior to utilization. Any UF Health individual or entity seeking approval for use of the USOPC designation must submit their request to marketreq@shands.ufl.edu to obtain review and approval by the USOPC.
Logo usage not permitted
The USOPC mark may not be used with an established affiliate’s logo where the UF Health logo appears in association with another organization, such as Halifax Health or CareSpot as two examples.
It also is not allowed to be used when promoting an affiliated service that is not directly owned and/or managed by UF Health but is branded as UF Health.
- The USOPC mark shall not be used in any domain names registered or used by UF Health
- UF Health shall avoid using a USOPC mark in connection with any other third-party organization
- The medical network marks cannot be used for commercial purposes, i.e., any solicitation of money, including donations
Approved mark usage
- Company website
- Environmental (signage on buildings, offices, conference rooms), cannot be co-branded with a third-party organization.
- Promotional items (for internal use only, not for sale)
- Uniforms (apparel, scrubs)
Mark usages approved on a case-by-case basis in:
- Press releases
- Athlete appearances
- Earned media/editorial media coverage
- Paid media (media buys defined by territory)
- Editorial on company channels (Note: we have the right to create content on UF Health channels about our relationship with an athlete as an individual or elite athlete. Per the USOPC contract, we CANNOT use the term Olympic or Paralympic and it SHOULD NOT feel like an advertisement or endorsement of services. All editorial content ideas need to be pre-approved by the USOPC and the UF Health marketing team.)
The USOPC Dual Composite mark formatting guidelines
Separation from UF Health Logo: The USOPC marks and the UF Health logo can be treated as distinct elements outside of the provided logo lock-ups. While they can coexist in the same creative piece, they should never intersect, overlap or sit directly next to each other without appropriate spacing in a way that would confuse the hierarchy or representation. This distinction is crucial in preserving the autonomy and significance of both the UF Health logo and the USOPC mark.
The dual composite consists of three powerful symbols—the Olympic rings, the Paralympic Agitos, and the American Flag—that together communicate our overarching mission—to support U.S. Olympic and Paralympic athletes in achieving sustained competitive excellence while demonstrating the values of the Olympic and paralympic movements. A complete list of Dual Composite color combinations can be found in the color rubric below.
A. Padding
The padding around and between the elements of the Dual Composite is defined by the width of the rectangle of stars in the flag.
B. Minimum size
The minimum size of the Dual Composite is 100 px or 1.04 in.
Dual Composite dos and don’ts
Some best practices and things to avoid when utilizing the Dual Composite.
Dos:
- Do use the Dual Composite on a white background if using the full-color mark.
- Do adhere to the clear space guidelines.
- Do experiment with scale of the Dual Composite.
- Do use inverted colorways option on dark backgrounds.
- Do use the two-color Dual Composite where applicable.
- Do use the one-color mark where applicable.
Don’ts:
- Don’t break the side-by-side usage of the Dual Composite mark.
- Don’t change the center spacing of the Dual Composite mark, neither too close nor too wide.
- Don’t squeeze, stretch, modify, or distort the Dual Composite mark.
- Don’t change the colors of the Dual Composite mark beyond approved colors.
- Don’t crop the Dual Composite.
- Don’t use background or near-equivalent color to the Dual Composite.
Dual Composite logo color combinations
The Dual Composite Logo is available in different-colored options. Here are versions that best pair with the Team USA color palette.
Combo A
White on Cherry Red
Combo B
Black Monotone on Cool Gray
Combo C
3-Color Mark on True Blue
Combo D
3-Color Mark on Burgundy
Combo E
3-Color Mark on Sky Blue
Combo F
White Monotone on Navy Blue
Combo G
White Monotone on Black
Combo H
Full-Color Mark on White
Combo I
Black Monotone on White
